Beware the Dangers of a Squid of Impending Doom - Guillermo Sexo Premiers Music Video for "Graffiti Sky"

Boston shoegaze band Guillermo Sexo amp up the music video game with an elaborate jaunt into space.

Shoegazers turn stargazers with the help of director Adam Depalma in the latest Guillermo Sexo music video for “Graffiti Sky” (originally premiered on bulletmedia.com) off of the band’s sixth full-length ‘Eclipse’, due out this fall via Midriff Records. Transforming a vacant apartment into an intergalactic setting, a solitary astronaut must navigate orbiting obstacles like a Squid of Impending Doom and a black hole on his one-way mission through the lonely depths of space.

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Guillermo Sexo - Dark Spring

Z*L Calls It Quits

Midriff Records announced today via Facebook that fuzz rock band and 2014 Rock 'N' Roll Rumble participant Z*L has called it quits.

"It is with great displeasure and a tear in our eye that we announce that the great ZL has called it quits. We'll update you on any future projects of its members. RIP Z*L."

 Digital download of Z*L's S/T full-length is available for purchase via Midriff's website.

Full Awesome Day Fest Lineup Announced

Never Got Caught, Gozu, Hey Zeus, DiabloGato and Guillermo Sexo among the bands officially announced for Awesome Day Fest 2015.

ADF2015 spans two days, four venues and features over 20 bands. The event begins with a kickoff party Friday, May 29th at O'Brien's Pub, Allston.

► Full Lineup

► Full Schedule & Tickets

Awesome Day Fest is a daylong party celebrating the music, art and spirit of Allston “Rock City”, MA. With bands and BBQ during the day and rock at night we hope that folks will come out, spend the day with us and experience what makes Allston, MA so special. Make a day of it!

The event is sponsored by Verb Hotel, digboston, Midriff Records, Roxy’s Grilled Cheese, G&N Promo, QRST’s Screenprinting & Embroidery, Narragansett Beer, Boston Emissions with Anngelle Wood, Sound Museum, WEMF Radio and Smuttynose Brewing Co.

Eye Design Presents Premiere Show at Firebrand Saints

New show, new venue, get on this. Saturday, March 7th.

Celebrate the first show at Firebrand Saints featuring indie shoegaze band Guillermo Sexo (Midriff Records) meow metal until we can't meow metal anymore you guys, experimental noise rockers Linear Downfall (TN) and surf rock outfit Beach Toys, presented by Eye Design. This show is $5, 21+ with valid ID and starts at 9pm. Get full event details here.

Firebrand Saints is located at 1 Broadway in Kendall Square, Cambridge. Close to the T, offers free parking and the kitchen is open until 11pm.

First Batch of Awesome Day Fest 2015 Bands Announced

So ominous it must be important. Coming May 30, 2015.

The first batch of participating Awesome Day Fest 2015 bands has been announced! It’s happening! The annual neighborhood music event will be held on Saturday, May 30th, 2015 in “The Aspen of the East” beautiful Allston, Massachusetts, curated by Jesse Sherman and Midriff Records.

“Awesome Day Fest is a day long party celebrating the music, art and spirit of Allston “Rock City”, MA. With bands and BBQ during the day and rock at night we hope that folks will come out, spend the day with us and experience what makes Allston, MA so special. Make a day of it!” states Midriff Records.

Confirmed to participate in this year’s event is Weird Womb, Sidewalk Driver, Kudgel, Shatner, Vic Firecracker (reunion), Petty Morals, Guillermo Sexo, Crooked North, Eldridge Rodriguez, Party Bois, Codetta (reunion) and Diablo Gato. More to come.

Additional information including individual show tickets, “all venue” wristbands and a full lineup of participating bands will be added to Midriff Record’s blog regularly. Follow Awesome Day Fest on Facebook and Twitter for announcements and attend the all-day event May 30th.

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Allston Gets a Bit More Awesome During Awesome Day Fest

Getting Personal with Promotions: A Boston Music Media Event

Join us for our next Boston Music Media Networking Event

We're excited to announce the second installment of Boston Music Media Networking with "Getting Personal with Promotions" on September 23rd at Middlesex Lounge, Central Square, Cambridge.

Discover how promotional organizations from the Boston area help bands grow in popularity by public relations, brand management, and distribution.

A panel of guest contributors from Midriff Records, Pirate! and Last Dance Productions will discuss the importance of business ethics, maintaining an artist/client balance, and how media outlets (like us) play an important role in growing/maintaining a band's audience as well as reputation and character. We'll open the floor to questions and have some networking time so you can meet other like-minded people in the industry! Don't forget your business cards.

This FREE event is open to all music media folks including but not limited to bloggers, podcasters, journalists, promoters and label/PR managers.

Weird Womb – 'Laziness' EP

Get Weird with Brooklyn's Weird Womb and their upcoming EP Laziness.

There’s no hand holding. There’s no foreplay. There’s just raw, dirty, grunge rock and roll…and I like it.

Midriff Records houses an eclectic bunch of artists, representing an astonishing 12% of the participating acts in this year’s Rock N Roll Rumble, including the spectacle that is Gondoliers. This month, the independent boutique label announced the addition of an equally vexatious band, Weird Womb (Brooklyn, NY) to its roster.

Mikey Erg, Guillermo Sexo, Slothrust Play Allston 6.20.14

Hang out with us, As Built Presents, and all of these bands at O'Brien's Pub!

Boston based boutique music promotion, booking and management company, As Built Presents, brings us a super stacked show at O’Brien’s Pub, Allston this Friday, June 20th.

Hang out at Allston Rock City’s premiere (and our favorite) venue for new music as locals Kal Marks, Guillermo Sexo and Lady Bones share the stage with New York grunge rock band Slothrust and Transatlantic gruff and grunge punk outfit Pale Angels featuring Mike Santostefano of Crimes (NJ), The Arteries' (UK) Jamie Morrison and a guy named Mikey Erg.

8pm doors / $10 / 21+. View the official Facebook event page for more information. Come early, stay late and support local and touring bands. It's always a pleasure watching Mikey Erg play, but we're stoked for the energetic and majorly talented Lady Bones' set.

About As Built Presents: As Built PR is a Boston based boutique music promotion, booking, and management company specializing in new media and unique online promotions created by Michael Rodriguez in January of 2007. We pride ourselves on our selective and eclectic roster of artists. For more information, visit www.asbuiltpresents.com. Poster by William Malizia.

Allston Gets a Bit More Awesome During Awesome Day Fest

15 Bands, 3 Stages, One Awesome Day in Allston (Poster design by Z*L's Ian Adams)

Jesse Sherman of Boston band, Tired Old Bones, and Cameron Keiber of boutique label Midriff Records, along with O’Brien’s Pub, Regina Pizzeria, Store 54 and Narragansett Beer present Awesome Day Fest in Allston Rock City on May 24th. Originally orchestrated by Sherman, Awesome Day has historically been an all-day affair at the charming O’Brien’s Pub, complete with copious amounts of BBQ on the back patio and a stage full of the best rock Boston has to offer.

This year, however, Awesome Day Fest transforms into a tri-venue experience with the addition of TWO MORE STAGES. Three times the music, three times the beer, just remember to cross with the crosswalk.

Guillermo Sexo - Dark Spring

Guillermo Sexo's fifth full-length, Dark Spring. Available 9/24/13.

As a follow up to the 2013 January EP, Bring Down Your Arms, Boston indie band, Guillermo Sexo, is set to issue their fifth full length, Dark Spring (Midriff Records), mid-September which features three previously released tracks as well as eight highly anticipated new songs.

This moody, psych rock record successfully ushers in the pending dormant season with wistful sounds and hypnotic rhythms, and is a holistic album for any music enthusiast taking a liking to dream pop bands from Lush to Beach House.